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WEtime – Corporate Website & SEO/GEO Optimisation
Launched April 2025 with strong Core Web Vitals scores and structured data coverage across key business entities, positioning WEtime for AI-era search visibility.
The Challenge
WEtime needed a professional web presence optimised not only for Google but also for AI-driven discovery tools like ChatGPT, Perplexity, and Google AI Overviews.
Our Solution
Built a performant Next.js website with structured data, semantic HTML, and a full GEO content strategy targeting both traditional search and generative AI surfaces.
WEtime engaged 2 Rocks Studio to design and build their corporate website from the ground up, with a dual mandate: deliver a polished, conversion-ready web presence and maximise discoverability on both traditional search engines and the new generation of AI-powered search tools (ChatGPT, Perplexity, Google AI Overviews, Bing Copilot).
The project combined modern web development with a comprehensive SEO & GEO (Generative Engine Optimisation) strategy — ensuring WEtime appears not just in blue-link results but also in AI-generated answers and summaries when potential customers search for their services.
Frequently Asked Questions
What is GEO (Generative Engine Optimisation)?▼
GEO is the practice of structuring web content so that AI-powered search tools — such as ChatGPT Search, Perplexity, Google AI Overviews, and Bing Copilot — can accurately cite and surface your brand when users ask relevant questions. It combines structured data, entity clarity, and authoritative writing.
What tech stack was used for the WEtime website?▼
The site is built with Next.js (App Router) and Tailwind CSS, deployed on Vercel. SEO metadata, Open Graph tags, and JSON-LD structured data are all generated server-side for maximum crawler compatibility.
How long did the project take?▼
Design, development, SEO configuration, and GEO content strategy were completed within approximately one month, meeting the April 2025 launch deadline.
Technologies Used
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